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History of Red Rock

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Oklahoma Mental Health Council d/b/a Red Rock Behavioral Health Services is a 501(c)(3) not-for-profit agency that is nationally accredited by the Commission on Accreditation of Rehabilitation Facilities (CARF). Red Rock started over 44 years ago with a small grass-roots group of individuals and a budget of $50,000. Later it became a federally funded Community Mental Health Center (CMHC) under the Federal Community Mental Health Act.

Over the decades, Red Rock has evolved and grown in very unique ways and today provides behavioral health services to about 13,000 consumers each year across 24 sites serving over 20 counties with a budget in excess of 50,000,000. Red Rock employs over 600 staff including psychiatrists, Advanced Practice Registered Nurses (APRNs), Physician Assistants, Licensed Behavioral Health Practitioners (LBHP’s), Behavioral Health Care Managers, Care Coordinators, Family Support Providers, Recovery Support Specialists, Chemical Dependency Techs and Behavioral Health Aids.

Geographically, Red Rock is the largest CMHC in Oklahoma, and the second largest in terms of consumers served. Red Rock provides a unique, comprehensive array of services for adults and children besides traditional outpatient and community services of individual therapy, group therapy, family therapy, group rehabilitation, individual rehabilitation, case management, and crisis intervention. Red Rock assures all staff are trained in cultural competency and services are delivered in a trauma informed and recovery focused manner taking into consideration gender and age specific issues.

Below is Red Rock History through decades:


red rock behavioral health services image

The Oklahoma Mental Health Council (OMHC) was formed and chartered as a non-profit organization. OMHC becomes an Advisory Board to the University of Oklahoma Medical School’s Department of Child Psychiatry and agreed to provide them a free building. In return, the Department of Psychiatry agreed to provide some free mental health services to underserved children and families in Northeast Oklahoma City who do not qualify as “training cases.”


The OMHC hired a consultant from the University Of Oklahoma School Of Social Work to determine what model will best benefit the indigent youth of Northeast Oklahoma City in need of mental health services. OMHC separated from the University to establish its own organization. A grant application was submitted and funded under the Children/Family section of the Federal Community Mental Health Act. This led to the establishment of the Parent-Child Development Center (PCDC) in September of 1974. An expanded grant under the revised Community Mental Health Act is submitted to the US Department of Health and Human Services. It is approved and funded in May 1979. June 1, 1979 the Parent-Child Development Center became federally approved as a full Comprehensive Community Mental Health Center. The new name was Red Rock. Existing programs were expanded and new ones created to provide a full array of services for all ages and severity of behavioral health issues. The staff grew from 20 to 80. Red Rock-Shawnee opened September 1979.


Eleven of the twelve federally mandated service programs were fully in place. The twelfth, specialized residential services for the seriously mentally ill opened in 1981 and became one of the first such programs in the state. During 1982, separate Advisory Boards were established in Lincoln and Pottawatomie counties as well as for Parkview Place, Red Rock’s transitional living facility. Red Rock was one of the first CMHCs to purchase and install an integrated management information system. All client information was converted to the computerized system as well as staff payroll and program monitoring and evaluation capabilities were greatly enhanced.

In approximately 1982, New Horizons began providing Area Resource Prevention Coordinator services in Clinton.


Federal Block Grant Funds were transferred to the State Department of Mental Health. A series of state budget cuts began and continued over several years. As dictated by the state, a period of dramatic transition began shifting emphasis from the federal priority of prevention and services to children and families to a primary focus of serving the seriously mentally ill population. New specialized offices designed for day hospital activities opened in both Shawnee and Chandler. A Fairweather Lodge program began to provide housing for seriously mentally ill persons being discharged from state hospitals. Parkview Place increased from 12 beds to 24. A unique program, the only one of its kind offered by a CMHC in Oklahoma, opens for persons affected by HIV/AIDS. Counseling, support, crisis intervention, and employment coordination are made available. Its employment component is highlighted in a national publication as one of the 13 most progressive HIV/AIDS programs in the country. Highly successful on-year foundation grant for this program expires and is not funded by the state so the program ends.

The Clinton Crisis Unit opened in 1990 as part of New Horizon’s service array.


1991 was a year of significant accomplishments for Red Rock. Red Rock was named one of the 12 best mental health centers in America in the national publication Care of the Seriously Mentally Ill: A rating of state programs. It was the only facility in the entire Southwestern USA to make the list. Revenue from Medicaid and sources other than ODMHSAS became the largest percentage of the total budget. Two new contracts were funded by the Department of Human Services which allowed for significant expansion of services to children at risk of out-of-home placement.

In April 1992, Red Rock became the first mental health center in Oklahoma to receive a full three-year accreditation from the Commission on Accreditation of Rehabilitation Facilities (CARF). Accreditation is received in three program categories: community mental health, psychosocial rehabilitation, and supported employment.

Red Rock’s vocational training and placement program for the mentally disabled was the largest of its kind in the state. It received state and regional awards. More than 30 grants and contracts were in place to enable expansion of client services to selected target populations.

An office opened in Seminole to serve children and adolescents in an underserved area.

Red Rock’s Mobile Crisis Team was at work within an hour of the April 19th bombing of the Murrah Federal Building in downtown Oklahoma City. Over the following month, more than one thousand hours of free services were given to those affected.

Red Rock joined with three health care organizations to market and provide services to meet the new state managed care standards. The result was Integrated Behavioral Health (IBH) which offered a complete continuum of mental health service for individuals of all ages.

The State cut the reimbursement rates for Medicaid, the largest funding source of community mental health centers, by 30%. This resulted in staff and service reductions at RR. Home-based family services were seriously cut. An intensive treatment program for disturbed preschool children was eliminated after 20 years of operation.

Fee-for-service Medicaid was replaced with a Managed Care System in Oklahoma City, Tulsa and Lawton areas..

In 1995, Red Rock received its second three-year accreditation from CARF. The number of programs certified increased from three to eight.


1995-1999 a children’s rehab program was provided in Seminole.

In 1996, Red Rock moved into offices at 4400 N. Lincoln.

Creekside, a residential treatment center for the seriously mentally ill, opened in Chandler in 1997.

Parkview Place Housing expanded from 24 to 36 beds.

Dacotah Village, a 32-unit apartment complex, opened to provide housing for those affected by HIV, most of whom also suffered from behavioral health/substance abuse problems.

Red Rock began providing Drug Court services in Elk City in 1997. For well over a decade Red Rock has shown successful outcomes in Drug Court and Mental Health Court programs. Recognizing that Drug Courts are the most effective justice intervention for drug addicted individuals, the agency has had a strong commitment to these programs. Today Red Rock has four drug court programs covering six rural counties west of Oklahoma City and a mental health court in Oklahoma City.

In 1998, Red Rock became the first CMHC in Oklahoma to employee a full time HIV Testing Counselor to work with persons affected/effected by HIV/AIDS.  Currently Red Rock has 2 full time HIV counselors also trained as Hepatitis C testers that travel to various locations in the community targeting individuals at risk of HIV as well as Hepatitis C.  Additionally, Red Rock receives state funding dedicated to serving the needs of the LGBTQ community.

In 1998, a merger occurred with New Horizons Behavioral Health Services that resulted in Red Rock’s expansion into eight western Oklahoma counties, with four outpatient locations, a housing program and an adult Crisis Stabilization Unit. Verna Foust was the CEO of New Horizons and after initial discussions about a merger with Al Friedman, 6 weeks later the deal was complete on September 1.

In 1998 Achievement House, the Clubhouse Program in Oklahoma City, received full three-year certification from the International Center for clubhouse Development on November 15, 1999. It was one of a very small number in Oklahoma to ever attain this.

In 1998, Red Rock received its third three-year accreditation from CARF.


Red Rock staff provided post-disaster services in virtually every school in Lincoln County following the devastating tornadoes of May 1999.

Red Rock was awarded a contract to establish a Program for Assertive Community Treatment (PACT) in Tulsa for intensive treatment of the most severely mentally ill. This program, one of the first two in Oklahoma, was a model for other areas of the state in future years. Red Rock had one of the first Program of Assertive Community Treatment (PACT) teams in the state in Tulsa, OK and provided services there from 2002-2013. In 2004, Red Rock added a PACT team in Oklahoma City and in 2006 in Shawnee.  PACT is a team treatment approach designed to provide comprehensive, community-based psychiatric treatment, rehabilitation, and support to persons with serious and persistent mental illness such as schizophrenia. Among the services PACT teams provide are: case management, initial and ongoing assessments; psychiatric services; employment and housing assistance; family support and education; substance abuse services; and other services and supports critical to an individual's ability to live successfully in the community. PACT services are available 24 hours per day, 365 days per year.  In FY2014, Red Rock’s PACT teams diverted from hospitalization 60 percent of persons in crisis; 91% of participants had permanent housing, and only one percent experienced arrests.

In 2001, Wrap Around Services for children and families were initiated at Red Rock West. This program involved both the provision and coordination of a full range of services needed by at-risk youth. Once again, this was a model program for other facilities to follow. SOC is designed to target high risk youth and their families to provide wraparound services to strengthen families and prevent out of home placement. In 2015, Red Rock Wrap Around has expanded to ten sites serving 20 counties.

Red Rock again received a three-year accreditation from CARF in 2001; this time for 14 separate programs in 19 different offices and residential facilities. Four new programs were accredited—Intensive Family-Based Services, Prevention, Crisis Stabilization, and Detoxification.

In 2001, the town of Cordell was hit hard by a tornado and hundreds lost their homes and several injuries occurred. Red Rock worked with the City of Cordell to provide crisis related

Counseling to recover from the disaster.

Affiliate agreements were in place with over 70 mental health and related service providers.

In 2002, West Haven Housing opened in Clinton.

Red Rock North was awarded a special contract for the provision of substance abuse services to the gay, lesbian, bisexual, and transgendered population in the greater Oklahoma City area.

July 1, 2003, a merger with Chisholm Trail Counseling Center added two more counties with three outpatient offices. Both projects were legally, administratively and clinically complex in nature, and required significant collaboration between the Oklahoma Department of Mental Health, the Boards of Directors of the agencies and staff at all levels.

Red Rock’s history spans four decades and represents a carefully cultivated relationship with various diverse groups and community partners.  In 2003, Red Rock formed a partnership with Northcare CMHC to establish a joint-venture medication clinic and pharmacy providing services to consumers of both entities, onsite at Red Rock. This creative partnership has proven highly beneficial to consumers, serving over 4,200 individuals per month with psychotropic medications. Through this 11-year partnership, consumers have had significantly greater access to Patient Assistance Medications at no cost to the consumer. This has dramatically increased the medications available to these consumer populations and aided their treatment.


In 2004, Red Rock opened the first Children’s Crisis Stabilization Unit in Oklahoma. Red Rock Children’s Crisis Unit is a 16-bed community-based stabilization center located in Oklahoma City.  The purpose is to fill a critical gap in the present continuum of care to children in Oklahoma.  The mission is to quickly assess a child in crisis, stabilize the crisis and then refer to an appropriate level of care.  The unit serves children ages 10 to 17 and is fully staffed with mental health technicians, registered nurses, licensed therapists around the clock to provide this service.  Red Rock also has a child psychiatrist who evaluates and treats the children seven days a week and the length of stay is normally five to seven days.  This program has been highly successful and has served youth all across Oklahoma.  Red Rock provides Crisis Stabilization services to over 500 youth per year and diverts 90% from further inpatient treatment.

Also in 2004, Wrap Around services began in Pottawatomie County.

In 2004 Red Rock received its 4th CARF Accreditation.

In 2006, the patient census at Griffin Memorial Hospital, in Norman, was constantly in excess of 200 in five units licensed for approximately 150 consumers, causing the need for mattresses on the floor for the overflow.  It was at this time that the Oklahoma Department of Mental Health and Substance Abuse Services requested Red Rock Behavioral Health Services consider opening a Crisis Stabilization Unit in a vacant unit on the grounds of Griffin Memorial Hospital.  On November 1, 2006, Red Rock responded to that request by opening a 26 bed Crisis Unit within 60 days.  In that first fiscal year, which was only 8 months, Red Rock BHS evaluated 1,125 consumers, admitting 841.  Out of those only 181 consumers were court committed on to Griffin for further treatment which is 16% of all consumers evaluated and 22% of all the consumers admitted.  This meant that 80% of the consumers were being stabilized and referred back into the community for outpatient services. This new service made an instant impact on Griffin Memorial Hospital and their census was quickly lowered to around 150.

July 19, 2006 Red Rock started the Continuous Quality Improvement Department, moving from a QA Department of two employees to a seven-member team including five Quality Care Coordinators, one Manager and a Director. This department is dedicated to staff training, chart review, and compliance with funding source requirements and contract deliverables. Treatment teams were re-introduced across the agency as a way to present service plans and provide common training information. Red Rock has earned a reputation for measuring effectiveness of programs and a rigorous continuous quality improvement process which is measured through programmatic outcomes and consumer satisfaction. The CQI group is skilled at data collection and reporting for the entire agency. It is believed Red Rock is the only CMHC in Oklahoma to have dedicated the resources to form and maintain this important CQI function.

In 2006, Wrap Around services began in Lincoln and Blaine counties.

In 2007, Red Rock received its 5th CARF Accreditation.


In 2008, Red Rock was one of the first CMHCs in the state to offer Telemedicine services to consumers through Medication Clinics and to become an Oklahoma Health Care Authority (OHCA) Approved Network site. Through telemedicine services Red Rock was able to improve access to mental health consumers in areas that are underserved and without psychiatric services. An early collaboration with the Oklahoma State University medical school in Tulsa resulted in Red Rock receiving equipment to begin this vital service. The first telemedicine clinic was provided to consumers in Shawnee with the psychiatrist at the distant site located in the Oklahoma City office. Red Rock has continued to expand this service to meet the needs of their consumers who are located in rural areas. Because of this service, more consumers are able to see their psychiatrist on a regular basis to oversee their psychiatric needs. The overall consensus and reception from the consumers have been very positive. Red Rock provides over 10,000 services per year via telemedicine and telemedicine services are available at every location.

Also in 2008, Red Rock began an Area Resource Prevention Program in Yukon. These federally funded Prevention Programs in Yukon and Clinton span 11 counties that work with community coalitions, parents, school groups, businesses, law enforcement, alcohol retailers and other stakeholders to create sustainable and effective community partnerships aimed at reducing underage drinking and other issues related to drug and alcohol abuse.

In December 2008, Red Rock opened the doors to the new El Reno location on highway 77. A local newspaper article called it “a state of the art facility.” The move to this facility combined three previous locations into one building: El Reno Outpatient, Yukon Outpatient and Psychosocial Rehabilitation Services in Yukon.

In August 2009, the ODMHSAS again asked Red Rock BHS to expand its unit by 30 beds to further reduce the census at Griffin Memorial Hospital.  Again, Red Rock BHS responded and opened 30 more beds on October 1, 2009 offering a total of 56 Crisis Stabilization Beds to the Communities of Central and Southern Oklahoma making Red Rock one of the largest crisis units in the State of Oklahoma.  The impact again helped Griffin Memorial Hospital not only reduce but cap their bed capacity at 120, stretching state dollars and assisting the Department in budget cuts that were being implemented throughout State Government at that time.  Red Rock BHS Norman Crisis Unit has established an outstanding team of psychiatrists (two full-time, one part time and six contract physicians) that not only conduct evaluations of the consumers in crisis to determine if admission is needed and warranted, but work with the consumers for immediate stabilization and referral.  Red Rock’s leadership for the unit, psychiatrists, team of therapists, nurses and mental health tech’s have many years of experience working with this population which is illustrated by the positive consumer satisfaction surveys, the very low consumer complaints and low use of seclusion and restraints.  Red Rock provides Crisis Stabilization services to almost 3,000 adults each year.

In 2009, Wrap Around services were added to Grady and Caddo County.

In March 2010, Red Rock began a fully electronic medical records system. Also in 2010, Wrap Around services were added to Oklahoma City, and Red rock received its 6th CARF Accreditation.


In 2011, Wrap Around services began in Kingfisher County.

In September 2011, the OKC PACT team moved into 4420 N. Lincoln.

In November 2011, Red Rock signed a Management Agreement to operate Jordan’s Crossing. This facility in south Oklahoma City provides residential substance abuse treatment to women with dependent children. A few months later Red Rock took over full operations and ownership of the facility and was able to gain new funding from the ODMHSAS under the Smart on Crime Initiative and expanded the beds from 60 to 80. Later the next year, that facility received an 1.8 million dollar renovation to the facility to make it a state of art residential facility for women and children.

In 2011, Red Rock acquired property at 4130 N Lincoln Blvd and in June 2012, CQI and SOC moved into the building. Also, office space was leased at Expressions Community Center to provide behavioral health services and HIV testing to the LGBTQ population.
October 2, 2012, Red Rock partnered with Norman Regional Hospital and opened 16 crisis unit beds on its campus, and decreased the Red Rock crisis beds at Griffin to 40.

December 10, 2012, Founding CEO, Allyn Friedman passed away after being at the helm of Red Rock for 38 years. In January 2013, Verna Foust was named Interim CEO and on May 21st, 2013 was named CEO of Red Rock. New Chief Operating Officers were selected: Steve Norwood, COO of Specialized Services and Dr. Wana Ellison, COO of Outpatient Services.

January 2013, the Red Rock Access Center opened at 4130 N Lincoln. This centralized location for all incoming calls increased efficiency and quality of care to Red Rock consumers.

Jordan’s Crossing held its grand opening February 8, 2013 and welcomed guests included Governor Mary Fallin and ODMHSAS Commissioner Terri White.

March 2013, Red Rock Wrap Around began the Rockwell Project with Oklahoma Department of Human Services as part of the DHS Pinnacle Plan. This project ended in 2014.

At least 24 Red Rock clinicians volunteered over 320 hours with ODMHSAS Health Response Team to provide mental health services to May 31 Moore tornado survivors.

In July of 2013, Red Rock collaborated with the ODMHSAS and the Midwest City, OK Police Department in a unique project designed to provide a cost efficient alternative to traditional court sentencing and reduce recidivism among SMI and/or substance dependence offenders by providing appropriate treatment and supervision. Midwest City operates the largest municipal jail in Oklahoma processing over 2800 inmates per year. In the last eight months, 170 inmates have been screened, 31 were accepted in the program and 4 have graduated. All timelines and milestones have been met by successful collaboration with agencies involved and ongoing meetings monitoring progress.

Red Rock has also been the leader in Oklahoma CMHC IT systems and programs through its partnership with software industry leader, NetSmart, and with Red Rock’s capital commitments it has made to this effort. In 2013, Red Rock became the first CMHC in the Oklahoma to connect to the Health Information Exchange (HIE), providing physicians and clinicians valuable health information regarding the consumer’s care at other health care facilities and other providers that could enhance the quality and safety of consumer care. Likewise, the HIE offers providers outside Red Rock access to information about their mental health services, if the consumer opts to allow for the distribution of this information. In addition, Red Rock was among the first CMHCs in Oklahoma to have the capacity for its psychiatrists and other prescribers to electronically prescribe consumer medications to most any pharmacy in Oklahoma. This availability of e-prescribing, coupled with the telemedicine opportunity, opens the door widely for consumers to access and receive mental health services.

Red Rock received its 7th CARF Accreditation in 2013.

Red Rock celebrated its 40th birthday in 2014.


January 27, 2014 Red Rock began providing services to Drug Court participants in Custer and Washita Counties.

In 2014, Wrap Around services began for Kiowa and Greer Counties.

In 2014, Red Rock’s Yukon location was highlighted in the National Drug Control Strategy from President Obama to the U.S. Congress, regarding its significant collaboration and work with the local sheriff’s department.

Also in 2014, Red Rock was the first entity in the United States to receive funding from the Universal Service Administrative Company, Rural Health Care Healthcare Division – Healthcare Connect Fund.   This entity is affiliated with the Federal Communications Commission in Washington D.C.  This funding is for a three-year period and totals approximately $500,000.  This program works in conjunction with the Oklahoma Universal Service Fund under the Oklahoma Corporation Commission. The funding is approved to begin in May 2014 through May 2017. As a leader in tele-health services in Oklahoma, Red Rock is pleased to be the first in the nation to receive this funding to aid in the service provision of tele-psychiatry to our consumers.

In March 2014, Red Rock’s service area was expanded by ODMHSAS to include Kingfisher County.

The lease on the Hobart office began March 15, 2014 and SOC began providing services in this office in April.

November 1, 2014, Red Rock Altus opened.

December 18, 2014, through a competitive bid process, Red Rock was awarded contracts with ODMHSAS to provide Adult and Youth Health Team services in the following counties: Oklahoma, Roger Mills, Beckham, Greer, Kiowa, Washita, Custer, Blaine, Caddo, Canadian, Grady, Garvin, Pontotoc, Seminole, Murray, Johnston, Bryan, Love, Carter, Marshall, Kingfisher, Logan, Lincoln, Pottawatomie,

Jackson, Harmon and Tillman.

February 3, 2015 Red Rock was awarded the Drug Court contract for South West Oklahoma (Third Judicial Court Jackson County).

On January 15, 2016 Red Rock has the Grand Opening for Planet Rock, a new state of the art, trauma informed outpatient children’s clinic at 4130 N. Lincoln Blvd. in Oklahoma City. This was Red Rock’s first separate facility for children and was considered a huge milestone. It also brought Red Rock’s first full time child psychiatrist and with the use telepsychiatry, would allow children all over Red Rock’s catchment area, including many rural areas to receive services.

In September of 2015, Red Rock went live with a new state of the art Clinical Software, Netsmart’s MyAvatar. This was a significant accomplishment for Red Rock that took over a year of planning and implementation.

In January of 2016, Oklahoma was one of 24 states awarded a planning grant by SAMSHA to become a Certified Community Behavioral Health Clinic (CCBHC). The ODMHSAS selected 3 CMHC’s in Oklahoma to participate: Red Rock, NorthCare and Grand Lake. After a year of the planning grant, Oklahoma was again awarded the demonstration piece along with 7 other states and the same 3 Oklahoma CMHC’s began that phase in April of 2017. The CCBHC was a part of the Excellence in Mental Health Act passed by Congress, and designed to provide a comprehensive range of mental health and substance use disorder services, particularly to vulnerable individuals with the most complex needs during a federal demonstration program with participating states. After the demonstration phase, it was hoped that it would be rolled out as a national model.

In 2016, Red Rock received its 8th CARF Accreditation.

Starting in 2016, Red Rock began an initiative to greatly expand the knowledge and expertise of staff in the treatment of substance use disorders. In July of 2016 Red Rock opened a Medication Assisted Treatment Program specifically to treat Opioid Use Disorders, and added education and availability of Naloxone for the community. Over the course of the next year, and continuing into the future, Red Rock has a commitment to continue to expand and develop our workforce in best practice to treat co-occurring and substance use disorders.

In January of 2017, Red Rock started a new program called NAVIGATE, and national Best Practice program by SAMSHA designed for adolescents and young adults (ages 15–40) who have experienced a first episode of psychosis. The program aims to help individuals who have developed psychotic symptoms that seem consistent with a diagnosis of schizophrenia or schizoaffective disorder, and their families, in finding their way toward psychological and functional well-being and access to the services they need in the mental health system. NAVIGATE promotes recovery from the impact of symptoms associated with a mental illness while also improving social and academic functioning. NAVIGATE is based on the idea that recovery from a recent onset of schizophrenia is possible through the use of carefully monitored medication in combination with fully integrated psychosocial rehabilitation interventions (based on evidence-based practices such as Illness Management and Recovery and Supported Employment and Education), which incorporate skills training that fosters the development of resiliency.


2017-2018 was a time of growth within Red Rock mainly driven by becoming a Certified Community Behavioral Health Clinic (CBHC). Our Service array expanded and our employees reached the highest point ever at 639.

In April of 2018, during the My Mind Matters Day at the Capitol, Red Rock was named by the Oklahoma Citizen Advocated for Recovery and Transformation Association (OCARTA) as Mental Health Center of the Year.

2018 Annual Report

2017 ‐ 2019 Strategic Plan

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