A Message from the CEO

It was 1966 that a small group of passionate community leaders came together with a vision to form what in 1974 became “Red Rock”. Today, Red Rock Behavioral Health is one of the largest Community Mental Health Centers (CMHC’s) in Oklahoma serving a total of 24 counties with over 500 employees, 14 outpatient offices, 7 residential facilities, and 4 Crisis Stabilization Units. In FY 2013, Red Rock served over 9,000 individuals and families.

Red Rock is a private, not-for–profit CMHC that employs a group of talented individuals including Psychiatrists, Psychologists, Licensed Clinical Social Workers, Licensed Professional Counselors, Licensed Marriage and Family Therapists, Licensed Behavioral Practitioners, Registered Nurses, Case Managers, Care Coordinators, Family Support Specialists, Recovery Support Specialists, Wellness Coaches, and other administrative and support staff.

It is an exciting time to be in behavioral health! Advances in research have made strides in understanding the brain and the ways in which medicine can alleviate suffering and help people lead happier, more productive lives. The importance of timely, appropriate behavioral health services and the integration of primary health care in an effort to treat the whole person is receiving national focus. The Affordable Care Act, bringing some of the most significant reforms to behavioral health in our nation’s history, will result in expanded coverage, parity, and advances in the use of technology to improve access and reduce costs.

I look forward to the year ahead; the horizon looks challenging as always, but full of possibilities. Part of our focus for the upcoming year includes the integration of primary health care with a real focus on wellness for our consumers, expanding our new Access Call Center, to improve consumer access, and discovering how our advances in technology can help us better engage and involve our consumers in their healthcare decisions and management of their own health.

This past year, Red Rock lost CEO, Allyn Friedman, who had been at the helm since the very beginning. His passing was difficult and he is missed, but he left his Red Rock legacy to continue, stronger than ever, with the passion he embodied. I feel honored to have been mentored by him and to have had the opportunity to lead an outstanding group of talented individuals who have the passion, integrity and devotion to serve others and to make this world a better place.


Verna Foust
Chief Executive Officer